Café Hope

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BuyWell Fair Trade Coffee

Café Hope

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12 oz Whole Bean / Ground
for Standard Drip ~ $10.99

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Primary Attributes:
Roast: DARK | Body: MEDIUM | Acidity: MODERATE
High in the jungles of Peru, farming communities cultivate steep mountain terrain to produce a vibrant, golden bean. Café Hope features the Naranjillo cooperative and 51 women farmers who have farmed this special coffee. Excellent body and sweet, prominent notes of chocolate, caramel and hazelnut. A purchase of this coffee directly supports the women farmers in Peru.

Region: Peru
Name of Cooperative: Cooperativa Agraria Industrial Naranjillo Ltda
Number of members: 51 women contributed to Café Hope
Altitude: 1100-1500 meters

FAIR TRADE IMPACT:
Fair Trade Certified with the Fair Trade Labelling Organizations International (FLO) in 2004, Naranjillo consistently strives to improve the quality of life of its farmers and the quality of its cocoa and coffee crops.

Quality improvement: The Naranjillo cooperative runs a technical assistance program which is designed for farmer members.

Social development: The cooperative runs El PRODEMFA, which focuses on family development. Women and children of the cooperative participate in animal husbandry and plan cultural activities.

Sustainable agriculture: Forty percent of the Fair Trade premium is used to strengthen farmers understanding of organic cultivation and the certification process.

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In July 2010, two BuyWell employees traveled to Peru to meet with the farmers who will be providing the coffee for Café Hope. Located hundreds of miles northwest of Peru’s capital Lima, the co‐op Naranjillo is nestled in the small town of Tingo Maria. The cooperative, founded in 1966 with just 32 members, has grown today to over 5,000 members now located in four regions of Peru.
Speaking with BuyWell employees, four farmers told their personal struggles in life and the struggle to run their farms. When asked if it gives them hope knowing people in the United States are actively seeking their coffee, they said they are proud of their product and it gives them hope they will be able to expand their production thus growing their income and sustaining their farms for their future and children’s futures.
Maria

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